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Podcast: Retail media is still in the explosion stage

Ahold Delhaize USA SVP of AD Retail Media Bobby Watts provides an update and some guidance

Bill Wilson, Senior editor at Supermarket News

October 26, 2023

 

A little over a year ago Ahold Delhaize USA made a major move in the retail media game.

Peapod Digital Labs, the e-commerce and digital innovation arm of Ahold Delhaize USA, announced plans to grow its AD Retail Media network into an end-to-end, in-house retail media business. That will enable consumer packaged goods partners to better leverage the long reach of Ahold Delhaize grocery retail brands, which encompass more than 2,000 stores, process over 23 million transactions weekly, engage nearly 24 million active loyalty card users and generate more than $51 billion in annual sales.

In this episode of SN Off the Shelf, Supermarket News Senior Editor Bill Wilson had the chance to check in with SVP of AD Retail Media at Ahold Delhaize USA Bobby Watts at Groceryshop 2023 in Las Vegas.

Watts believes retail media has not reached its peak yet and cautioned that retailers need to keep the consumer in mind when executing a plan.

Take a listen.

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Have a pitch for the podcast? Reach out at [email protected]. And thanks for listening.

 

Read more about:

Ahold Delhaize USA

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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