WELCOME TO THE GOLDEN RULE STATE: Love thy consumer as thyself. California's activism does possess the spirit of the ancient moral principle. The state's long history of pro-consumer and environmental legislation influences everyday life here, from the quality of the water in the morning coffee to what type of seafood is served at dinner. The rules and regulations on California's books are aggressive,

WELCOME TO THE GOLDEN RULE STATE: “Love thy consumer as thyself.”

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