The performance of health and wellness during the recession was a study in contrasts. At the time the first rumblings of an economic earthquake were being felt, the entire category was enjoying double-digit annual growth; almost every product available in the modern supermarket had a natural, organic or sustainable option. Retailers loved the margins; consumers relished the cachet.
On the Mend
After the recession cut into sales, health and wellness looks to the next phase of growth. For now, experts say that basic, high-value products and services are the best bet