Supermarket Roles in Wellness Sales Defined

The overall goal of supermarket retailers looking to help their health-minded shoppers should be to close the gap between good intentions and real effort. Cary Silvers, director of consumer advertising and research for Rodale, the Emmaus, Pa.-based health information provider, referenced several studies to demonstrate ways the food industry can be the bridge that helps consumers cross over

CHICAGO — The overall goal of supermarket retailers looking to help their health-minded shoppers should be to close the gap between good intentions and real effort.

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