Whole Health: Atttention, Please

With $5.5 billion in sales and representing 1.6% of store profits, the front end wouldn't seem in need of an upgrade but a new study finds that improvements to front-end merchandising could yield an additional $2 billion. Retailers are still viewing it as an afterthought rather than a primary opportunity to build the basket, noted Raymond Jones, managing director of Dechert-Hampe Consulting, Chicago,

With $5.5 billion in sales and representing 1.6% of store profits, the front end wouldn't seem in need of an upgrade — but a new study finds that improvements to front-end merchandising could yield an additional $2 billion.

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TAGS: Center Store