Andronico’s will launch FitMarket, a healthy living community program for shoppers and employees, including health coaching, nutrition and fitness guidance from leading professionals, in its five stores next week.
“We’re on a mission to ‘bring healthy back’ into our community with fun and accessible educational health coaching tips from leaders in their fields,” said Andronico’s CEO Suzy Monford, in a statement. “Andronico’s FitMarket values are rooted in creating balance between how we shop, cook, eat, exercise and re-charge. To that end, look for well-rounded guidance from respected health coaches, nutritionists, food writers, chefs and fitness professionals throughout the store, and on our website.”
Supporters of the program include Michael Pollan and the Bauman College of Holistic Nutrition, whose works will provide healthy eating and living tips to be used on signage around the store aimed at educating and inspiring customers to make healthy choices as they shop.
Monford, a certified holistic health coach from the Institute of Integrative Nutrition, has led the team in curating educational and fun health and fitness tips that are to be posted throughout the stores. She will present details of the program at next month’s Health and Wellness Summit presented by SN at Natural Products Expo East.
FitMarket will kick off on Aug. 22 with an event from 9 a.m. to 2 p.m. at Andronico’s Shattuck Avenue location in Berkeley, Calif. The day will include fit foodie tours, on-hand health coaches, outdoor fitness classes with local studios, in-store cooking demos and a barbecue fundraiser for the YMCA of Berkeley.
The store sponsored fitness classes, aimed at the entire community, will take place in the store’s parking lot starting at 9:30 a.m. Partners for the FitMarket launch event and the new employee “FitBank” corporate wellness program that will incentivize employees to exercise regularly, include: the Berkeley YMCA who will host children’s fitness classes throughout the morning, Berkeley yoga studio Yogakula with thirty minute family yoga classes, and Orange Theory Fitness with Fitness Power Workouts. Books Inc. will be on hand selling recipe, health and fitness books, and Road Runner Sports will be selling discounted fitness gear.
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