CVS Health opened a digital innovation lab Thursday that will focus on developing digital services and personalized capabilities to support pharmacy and health experiences.
Beacon capabilities that allow customers to receive in-store pharmacy reminders and applications that turn mobile phones into remote diagnostic tools are among the solutions planned.
The Woonsocket, R.I., company has the largest retail savings and rewards program with 70 million active ExtraCare member households, but its health services are even farther reaching.
“CVS Health services reach 100 million customers annually, meaning these innovations are poised to make a significant impact in helping people manage their health,” said CVS Health in a press statement.
The lab will also explore breakthroughs for digital health through innovation in mobile, personalization, multi-channel e-commerce, connected health and digital therapeutics, according to the company.
"At CVS Health, everything we do is to help people on their path to better health, and digital technologies are an amazingly effective way to achieve this," said Brian Tilzer, SVP and chief digital officer for CVS Health, in a statement.
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"Digital technologies are ubiquitous and highly configurable – a powerful combination, because it allows us to empower our customers anytime and anywhere. That's why we are doubling our digital investment, anticipating our customers' increasing preference to manage their health digitally. The opening of this Innovation Lab is a significant step forward on this path."
CVS Health will further its pace and breadth of innovation through partnerships with promising startups and mature companies alike in the digital and health care space.