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Roundy’s participates in health discount program

Roundy’s supermarkets in Wisconsin are now accepting Healthy Savings cards providing discounts on selected better-for-you foods. The cards are provided to enrollees in UnitedHealthcare’s employer-sponsored health plans.

According to United, the discounts provide shoppers with potential savings of $150 a month on items from more than 140 providers. Selections comprise the top-third of items as measured by the Guiding Stars system and are available at all 119 Roundy’s-owned stores in the state including Metro Market, Copps and Pic n’ Save.

“Healthy Savings gives people the opportunity to make healthier food choices and improve their diets, which will make a tremendous difference in their health and well-being,” Dustin Hinton, CEO, UnitedHealthcare of Wisconsin said in a statement. “This new program now makes it easier and more affordable for Wisconsin families.”

The program was first piloted in Minnesota, where it is available at Lund’s, Byerly’s, Cub Foods and Rainbow stores. Shoppers can plan menus and make lists via the Healthy Savings website, use the app to locate foods in the store, and get automatic discounts that are stored on their cards at checkout. Eligible UnitedHealthcare plan participants received a Healthy Savings discount card in the mail in early February.

Healthy Savings offers discounts on items such as milk, wheat bread, lean meats, yogurt and produce from more than 140 brands, with savings ranging from $30 to $70 each week. The food items are measured by the nationally renowned Guiding Stars nutrition guidance system, which rates the nutritional quality of food using information from the nutrition facts label and the ingredients list. 


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"Over the past 18 months, we have watched the program help break down the barrier of the high cost of healthier food and have achieved industry-leading engagement rates,” Chad Kelly, general manager of Healthy Savings, said. “We look forward to working with UnitedHealthcare to help even more people eat healthier.”

UnitedHealthcare serves more than 1.4 million people in Wisconsin.

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