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Jason Ackerman On FreshDirect Growth

Kamelia Angelova and Alana Kakoyiannis
2013-10-03T14:30:00Z
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FreshDirect, the online-only grocery company, has become a staple in New York's tri-state area.

But when the retail brand launched some 11 years ago, consumers were still skeptical about buying anything over the Internet – let alone fish or any kind of perishables.

Founder and CEO Jason Ackerman and his team had to also navigate a new type of delivery service that was a novelty back in the day.

Watch Ackerman talk about the management strategies that made FreshDirect a household name.

Produced by Kamelia Angelova & Alana Kakoyiannis; Additional camera by Justin Gmoser.

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