Breaking down the consumer population based on values—not just age—can help retailers and brands better understand and capture key customers. Here’s what you need to know.
Consumers are looking to treat themselves with protein-packed salty snacks
Meal kit company seeks other potential partners
Online ordering/delivery, meal kits become preferred solutions for some
Digitally savvy consumer group expected to drive retail trends
Understanding shoppers’ bread preferences might help bolster sales of this supermarket staple
Study: Consumers have become “numb to all the messaging” on products
Online grocery shoppers prefer an omnichannel approach, NPD says