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PLMA show to spotlight own-brand adult beverages

Suppliers of wine, spirits, beer, cocktails among highlights of annual confab

From cabernet wine to ready-to-drink craft cocktails and bourbon, adult beverages are a growing store brand business for supermarkets, club stores, mass merchandisers and discounters, among other retailers.  

Store brand dollar sales in the Liquor department increased by 17% to $64 million for the 52 weeks ending Sept. 4 vs. the prior year, according to IRI. Dollar sales of store brand Table Wine increased by 15% over the same period. 

In response, the Private Label Manufacturers Association has announced that wine and spirits will be in the spotlight at its 2022 Private Label Trade Show in Chicago, Nov. 13-15. 

“Our one-of-a-kind show will feature a broad assortment of wines and spirits, including organic wines and cabernets, merlots and pinots from Argentina, Australia, Italy, Kosovo, South Africa, Spain, among other countries,” said PLMA President Peggy Davies.  

Suppliers of canned cocktails, beer, whisky, and bourbon will join nearly two dozen wine and spirits exhibitors.  

"We invite all Show attendees to share in the celebration of outstanding wine and spirits, while discovering innovative flavors, packaging and promotions,” Davies added. 

The Private Label Trade Show is the largest event for store brands in North America, featuring more than 1,300 exhibitors and 2,200+ exhibit booths. 

Themed “Consumers Are Back in Charge,” the show will feature the latest innovations from exhibitors around the world. Categories include shelf-stable groceries; beverages; fresh, frozen and refrigerated products; organic; personal care and cosmetics; foodservice; OTC medicine; baby care; health and wellness; household and kitchen products; general merchandise; pet care and much more.  

Along with wine & spirits, the show will present dedicated areas for plant-based meats and entrees, hemp-derived CBD products, and nonfoods. 

For additional show information, visit 

About PLMA:   

The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote the store brands industry. It is the only trade group of its kind, representing 3,800 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members the annual Leadership conference, executive education and professional development programs, original consumer and market research, as well as digital media platforms, including exclusive news coverage from PLMA Live and the e-Scanner industry newsletter. Follow PLMA on, Twitter and LinkedIn. 

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