A first responder gives a thumbs-up to a no-charge grocery trip at Bi-Lo.

Health care workers are among those on the front lines during the coronavirus pandemic.

A Winn-Dixie customer wearing facial protection checks out.

The COVID-19 crisis has been a trying time for many, as this scene at Winn-Dixie shows.

SEG CEO Anthony Hucker: “We were inspired to pay it forward and hope to inspire others so we can continue to lift spirits during this difficult time.”

At a Fresco y Más supermarket, a registered nurse gets a $0 grocery bill.

SEG said it was inspired by filmmaker and actor Tyler Perry, who last week purchased groceries for shoppers at Winn-Dixie stores in Louisiana.

A New Orleans native, Perry picked up the tab for customers at all 29 Louisiana Winn-Dixie stores during the senior and high-risk shopping hour.

SEG said first responders and health care professionals are among the “community heroes” doing their duty amid the coronavirus outbreak.

Plexiglass windows at checkout are among the array of COVID-19 safety measures taken by SEG.