Kroger’s Mid-Atlantic Division said Thursday that it has lowered prices on nearly 1,000 items in its 120 stores in Virginia, West Virginia, North Carolina, Tennessee, Kentucky and Ohio.
The price reduction plan is based on frequently purchased items, including fresh meat as well as hundreds of grocery, general merchandise, health and beauty aids and natural food items.
“These lower prices represent Kroger’s commitment to put customers first,” Allison McGee, spokesperson for the Mid-Atlantic Division, said in a statement. “We are listening to our customers and lowering prices on items that are relevant to them. Kroger offers customers great values and a pleasant shopping experience. There will be no increases in the prices of other items or changes in coupons.”
Kroger said customers would notice "significant reductions" in the packaged meat department, including popular selections such as Heritage Farms Wieners, which went from 89 cents to 79 cents; and Heritage Farms Bologna which dropped from $1.39 to 10/$10.
With the increase in demand for natural and organic products, Kroger is reducing costs to make these products more affordable for the average family. For example, the price of Santa Cruz Organic Juice has been reduced from $2.69 to 2/$4 and Blue Diamond Almond/Coconut Breeze Milk has been reduced from $2.19 to $1.99.
Among grocery items, Crisco Pure Canola Oil has been reduced from $4.69 to $2.69 and Seattle’s Best Coffee has been reduced from $6.39 to $5.39. In the health and beauty aids department, Zyrtec 10 MG Tablets has been reduced from $18.99 to $18.49 and One A Day Adult Vitamins has been reduced from $8.59 to $7.99.
“These are a few examples of the hundreds of items which have been reduced in price,” said McGee in the release. “In addition, Kroger customers will continue to see fuel rewards, digital coupons, weekly specials and loyalty mailers, tailored to their individual shopping habits.”
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