JACKSONVILLE, Fla. — Acosta Sales and Marketing here has acquired selected assets from TrueDemand Software, Los Gatos, Calif., a provider of store-level insights and analytics solutions for CPG companies.
"Acosta has made a commitment to enhance its marketing services capabilities, and the addition of TrueDemand further demonstrates this mission," Acosta's Chief Strategy Officer Brian King said in a statement.
TrueDemand's software and services are designed to help CPG companies lift sales while improving store operations, replenishment and supply chain business processes.
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