African Immigrants in the U.S. Overlooked by Marketers

African immigrants in the U.S. comprise a largely untapped demographic with $50 billion in purchasing power, show findings of a study conducted by New American Dimensions in conjunction with the African Chamber of Commerce.

LOS ANGELES — African immigrants in the U.S. comprise a largely untapped demographic with $50 billion in purchasing power, show findings of a study conducted by New American Dimensions in conjunction with the African Chamber of Commerce.

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