BOISE, Idaho — Albertsons LLC here is using a system from Aisle7, Portland, Ore., that allows marketers to execute content-focused wellness campaigns on their website, newsletters, blogs, and social media sites.
The system, called Aisle7 Content Explorer, is a Web-based tool that helps marketers search Aisle7's wellness library; it is free to retailers using Aisle7 Online. The Aisle7 content library consists of thousands of wellness articles, content widgets, and decision tools to help consumers make self-care choices.
"At Albertsons we are always looking for innovative ways to keep the conversation going with our shoppers with new shopping ideas and the latest in wellness," said Dan Mackey, director of eBusiness, Albertsons, LLC. "Aisle7 Content Explorer is a great tool to add to our marketing tool kit. It provides complete control of the articles we want to distribute."