MONTVALE, N.J. — A&P is showcasing photos and videos of shoppers’ pets on its new pet website, www.preferred-pet.com.
Shoppers can also submit stories of how they rescued a pet. For instance, one person wrote about how she adopted a dog she saw while waiting in a medical office for chemotherapy for throat cancer.
The effort is part of the retailer’s Preferred Pet Club program, a partnership between A&P and the American Society for the Prevention of Cruelty to Animals. For every $100 in pet-related spending, customers of the retailer's A&P, Pathmark, Waldbaum's, The Food Emporium and Superfresh stores get a coupon for $9 off their next grocery order, and A&P makes a $1 donation to the ASPCA.
A&P also hosts Adopt-A-Pet events in select stores throughout the year to help find homes for animals. The new website features an ASPCA “Pet of the Week.”
