WASHINGTON — The Association for Retail Technology Standards (ARTS), a division of the National Retail Federation here, announced the formation of a subcommittee to publish a whitepaper on the use of social media in the retail industry.
Similar to the NRF Mobile Blueprint for Retailing, this whitepaper will describe the goals, strategies and tactics for successful social media programs, including examples of what retailers are doing today. This information can be used by retailers to review available programs, technologies and tools that will allow them to incorporate social media into their business plans.
"“Social media, including applications like Facebook and Twitter, is already impacting the retail experience. In many ways, social media builds a brand’s repertoire," said Richard Mader, executive director of ARTS, in a statement. "Social networks accentuate the programs that companies already have in place by personifying the people behind the brand and increasing their reach to audiences who may have previously not paid attention."
Retailers and subject matter experts interested in helping to write the upcoming whitepaper should contact Richard Mader.