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Bloom Offers Mobile App

SALISBURY, N.C. — Shoppers at Bloom, a division of Food Lion here, can now access weekly specials, search recipes, manage shopping lists and find their nearest store on their iPhone, iPad and iPod devices.

SALISBURY, N.C. β€” Shoppers at Bloom, a division of Delhaize America's Food Lion here, can now access weekly specials, search recipes, manage shopping lists and find their nearest store on their iPhone, iPad and iPod devices.

The new mobile application, developed in partnership with Mercatus Technologies, gives shoppers the ability to build and manage virtual shopping lists and view recipes through the grocer's Taste Mapper system.

"At Bloom, we look for opportunities to leverage technology to enhance our guests shopping experience," said Tammy DeBoer, vice president of Bloom, adding that the mobile app β€œis user-friendly and makes it easy for our shoppers to connect with us and plan family meals."