TYLER, Texas — In an effort to enhance its ability to leverage shopper card data, Brookshire Grocery here has partnered with analytic services firm, Spire, Monroe, Conn.
Spire's loyalty panel combines the shopper data from retail partners to provide insights into consumer behavior.
"We have partnered with Spire to gain even more insights about our shoppers," said Rick Ellis, senior vice president, chief marketing officer for Brookshire's. "Combining our data with Spire's resources should enable us to better serve our consumers."
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