SCHAUMBURG, Ill. — Nearly two-thirds (65%) of U.S. consumers notice nutritional information on food packaging more often now than they did two years ago, show the findings of a global poll conducted online by the Nielsen Co. Its research also indicates that while 67% of U.S. consumers claim to “mostly” understand the nutritional information on food packaging, only 44% of global consumers said the same. Meanwhile, about one in five U.S. consumers (21%) always check the nutritional information on food packaging and 42% check it when thinking of buying a product for the first time. “Given that so many consumers are taking time to read nutrition labels, there is a marketing opportunity for food manufacturers to provide consumer-friendly information on labels that may entice shoppers to switch brands at the point of purchase,” said Deepak Varma, senior vice president, Nielsen Customized Research, in a statement.
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