ALLENDALE, N.J. — New televisions delivering marketing messages at the shelf edge have been launched in nine Bloom grocery stores in the Washington, D.C., area.
The service, called 3GTV, is the first system “to make the retail store a plannable media destination,” according to Automated Media Services here, which developed the 3GTV system and accompanying “digital backbone” of two-way communications and shopper tracking and measuring tools.
Bloom is a division of Delhaize America, Salisbury, N.C.
