NEW YORK — Dollar stores aren’t preparing for a massive holiday sales season, but they intend to be a part of it, according to remarks at the Wachovia Consumer Growth Conference here Wednesday. In separate events, the chief executive officers of Dollar General and Family Dollar both said their stores’ low price points and promotions could draw additional holiday shoppers this season, especially as the economy continues to pressure consumers. Richard Dreiling, CEO of Goodlettsville, Tenn.-based Dollar General, said the chain was gearing up for the season with a promotion offering 11 wrapped gifts for $100, as well as a contest offering to make one shopper a millionaire with a drawing on Christmas Eve. Howard Levine, his counterpart at Family Dollar, promised his stores would offer “a great selection of toys under $10,” and would ramp up advertising.
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