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Fairway Market Launches New Blog

NEW YORK — Fairway Market here has launched a new official blog, titled “On Our Plate,” which will include posts from Steve Jenkins, Fairway’s master cheesemonger and author of the Cheese Primer; Carlon Colker, M.D., chief executive officer and medical director of Peak Wellness; and Christine Porretta, a health and nutrition journalist who will serve as the site’s content and copywriting manager.

NEW YORK — Fairway Market here has launched a new official blog, titled “On Our Plate,” which will include posts from Steve Jenkins, Fairway’s master cheesemonger and author of the Cheese Primer; Carlon Colker, M.D., chief executive officer and medical director of Peak Wellness; and Christine Porretta, a health and nutrition journalist who will serve as the site’s content and copywriting manager.

The new site, blog.fairwaymarket.com, will offer readers detailed stories about foods sold at the nine-unit independent, as well as nutrition advice and information about the latest happenings at the company.

“We want you to share in the fun of knowing exactly where a type of food comes from — and why it’s special,” Jenkins wrote in a welcome to the new site.

Other initial posts include a story about cooking with fresh herbs, and a post about the nutritional benefits of fish.