EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here has relaunched its Design-A-Bag contest, inviting Fresh & Easy customers to design and vote on the grocer's next reusable bag.
Based on feedback Fresh & Easy, a division of UK-based Tesco, has expanded the contest this year to anyone 13 years of age or older in Arizona, California and Nevada, so creative students have an opportunity to participate. Customers can submit their original bag designs through May 15.
Last year's Design-A-Bag contest generated more than 1,300 design submissions from customers and 24,000 votes by "friends of fresh&easy" — customers who have signed up to receive the latest news about the company along with exclusive offers. Last year's limited-edition winning design was launched in stores earlier this year.
"Our first Design-A-Bag contest was a huge hit and customers loved the great design that won, so we're excited to bring back the contest this year," said Roberto Munoz, Fresh & Easy director of neighborhood affairs, in a statement.
The winning bag design will be chosen by friends of fresh&easy from June 21 through July 10. Finalists will each receive a $100 Fresh & Easy gift card and the winning designer will win a year's worth of free groceries, valued at $5,000.