BALTIMORE — Fresh & Green’s has selected MGH, an advertising agency based here, to build brand awareness for the eight former SuperFresh stores it acquired last year.
MGH said it would provide a full suite of marketing services, including creative, media buying, social media and interactive design to help the stores communicate their renovation processes, and to announce their grand openings in 2012. Fresh & Green’s is owned by Natural Markets Restaurant Group, Toronto.
The company reopened the SuperFresh stores upon acquiring them last summer but said it would renovate them as it adopts its own brand positioning. MGH said the stores “will offer a new shopping experience blending prepared meals, natural foods, conventional products, familiar brands and dine-in eating.”