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GSN Updates Mobile Platform

MINNEAPOLIS — Grocery Shopping Network here on Monday said it has launched a new version of its GSN Connect product allowing retailers to provide shoppers with offers, specials and ordering capability though their mobile telephones.

MINNEAPOLIS — Grocery Shopping Network here on Monday said it has launched a new version of its GSN Connect product, allowing retailers to provide shoppers with offers, specials and ordering capability though their mobile telephones.

The product, which supports iPhone, BlackBerry, iPad and other devices, allows shoppers to order their groceries or plan their shopping trips while on the go. The platform also includes full logistics and back-end support including labor, picking optimization and route-trip planning. Stores can use this solution as a delivery mechanism as well as a shop-to-pick-up platform, GSN said.

“This newly developed solution combines websites, social media and mobile media platforms to deliver improved shopper satisfaction and sales increases through the effective integration of technology advances and business acumen,” Andy Robinson, chief executive officer of Grocery Shopping Network, said in a statement.

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TAGS: Marketing