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H-E-B Adds to Orchid Beauty Line

SAN ANTONIO — The H.E. Butt Grocery Co. has expanded its new Orchid private-label beauty care line with the addition of facial products.

The retailer announced on its beauty blog that it has launched four new Orchid products: Firming Face Serum, Anti-Aging Eye Roller, Thermal Clay Mask and Acne Spot Treatment. 

The retailer’s beauty bloggers posted positive reviews on

“The Acne Spot Treatment was exactly what I needed to look my best...I used it three times that day and it decreased the swelling and redness of my "blemish,” wrote “Sara,” an H-E-B beauty blogger who runs the “Momma Findings” blog.

“My favorite was the eye roller. It has a little metal ball on the end to make the treatment glide right on,” added Courtney of the blog “My Crazy Savings.” 

H-E-B launched Orchid last year with antibacterial hand soaps and sanitizers. High-end nail polish was added several months ago.

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