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H-E-B Hosts Made-in-Texas Event

SAN ANTONIO — It’s all about Texas at H.E. Butt Grocery Co. for the next week, as the retailer hosts its second annual “TexFest.”

During the promotion, H-E-B will showcase, sample and discount foods and beverages made in Texas. A variety of items will be offered as “buy one, get one free.”

“It's an event as big as the Lone Star State,” H-E-B states on its website.

The entire store is part of the event, including H-E-B private labels. Among the store brands to be sampled: H-E-B Fully Cooked Shredded BBQ; H-E-B "That Green Sauce" Jalapeno Sauce; and H-E-B Texas Dippers Corn Chips.

The promotion runs through March 13. It launched on Feb. 29.

TAGS: Marketing
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