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Hy-Vee Sells Curtis Stone Cookware

WEST DES MOINES, Iowa — Hy-Vee not only features celebrity chef Curtis Stone’s recipes, it also sells his cookware.

The retailer is carrying an assortment of Curtis Stone-brand pots, pans, spoon rests and ramekins. What’s more, select varieties are on sale this week at 50% off, according to the Hy-Vee Facebook page.

As reported, Hy-Vee teamed with the celebrity chef last year to develop a series of recipes that emphasize fresh, high-quality, seasonal ingredients and ease of preparation.

Stone is the host of "Top Chef Masters" on Bravo and appears as an investor/mentor on NBC’s "America’s Next Great Restaurant." He’s also the author of several books, including "Relaxed Cooking with Curtis Stone," and is a regular guest on NBC’s "Today" and "The Biggest Loser."

A charcoal/gas hybrid grill was the top prize in Hy-Vee’s first Curtis Stone promotion last summer. All those who uploaded a photo and recipe of their favorite grilled entree were automatically entered.

TAGS: News Marketing
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