CHICAGO — Do-it-yourself preventative care and dining trends launched vitamins (5.7%), natural cheese (5.2%), ice cream/sherbert (4.7%), frozen/refrigerated poultry (4.6%) and wine (4.3%) to the top 10 CPG growth categories list by unit sales in 2009, according to a new Information Resources Inc. Times & Trends report.
Consumers took a more conservative approach to spending on chocolate candy (-5.5%) and dog food (-5.4%), since these items became less affordable. They experienced significant price inflation of 11.1% and 12.7%, respectively.
The categories are not alone. Higher than average price increases were experienced by 63 of the top 100 CPG categories last year. The trend is expected to continue in 2010.
“While these increases are driven by a variety of market factors, most consumers still define value firstly on price and it remains to be seen if CPG and retail companies will be able to make these increases stick,” according to the report.