EMERYVILLE, Calif. — Jamba Juice, the smoothie company that operates kiosks at supermarket locations in 22 states, celebrated the national rollout of its new menu item, hot steel-cut oatmeal, by delivering cups of it to non-profit workers across the country this morning.
In New York, Los Angeles, San Francisco, Seattle, Denver and Salt Lake City, workers at such non-profit organizations as the YMCA and Variety, a children's charity, were among the first to taste the hot breakfast item. In mid-December, the company tried out the hot oatmeal at its Chicago locations, and the response there was so good that the rollout to all locations stayed right on schedule, a company spokesman said.
The oatmeal is made from scratch with organic, steel-cut oats and served with real fruit and brown sugar crumble. While the batch is cooked for a full 40 minutes, the oatmeal is available immediately to customers. They have a choice of three fruit toppings: blueberry-blackberry, apple-cinnamon and banana. Whole Foods Market in New York's Time Warner Center will be one of the first supermarkets to offer the new line at its Jamba Juice kiosk.
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