EMERYVILLE, Calif. — Jamba Juice Co. is following in the footsteps of Starbucks and Dunkin' Donuts with a make-it-yourself grocery offering.
A new line of all-natural frozen smoothie mixes will be available in three of the flavors most popular at Jamba Juice's 742 locations. Razzmatazz, Mango-a-Go-Go and Strawberries Wild varieties will come in stand-up packaging that contains frozen fruit, non-fat yogurt and an antioxidant boost. Consumers simply add fruit juice and blend.
Each 8-ounce package will make two 8-ounce servings and retail for between $2.99 and $3.29.
"We expect to introduce the Jamba brand to a whole new set of fans in areas of the country where we don’t currently have stores,” said Susan Shields, chief marketing officer of Jamba Juice in a statement.
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