Kroger, Unilever Partner for Digital Coupons

CINCINNATI – Kroger is promoting a partnership with Unilever in which shoppers can browse an online catalog of exclusive coupons and download offers to their loyalty cards.

"Simply browse our online catalog of coupons and select the coupons that interest you," the Kroger web site reads. Shoppers must register by providing their name, email, zip code and birth date. They also select a password, and must provide it with their email address each time they wish to browse offers.

Powered by You Technology Brand Services, Brisbane, Calif., Unilever's digital coupon program includes several dozen coupons for health and beauty care and food items, including $1 off Bertolli frozen entrees; 50 cents of Bertolli pasta sauce; and 25 cents of Breyer’s ice cream. Current offers expire Oct. 18.

The program is running in Kroger's Kroger, King Soopers, Fry's, Smith's, Dillons, JayC and City Market stores.

Safeway's Safeway, Randall's, Tom Thumb, Carr's, Vons, Genuardi's, Dominick's and Pavilions banners are also using the service, according to Unilever.

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