TORONTO — Loblaw Cos. here is testing a line of private brands at its No Frills discount stores at price points between its entry level No Name and national brand products, local reports said.
The new brands — including names like Bijou, Terra, Cercle, and Du Matin are a “trial,” according to a Loblaw spokeswoman quoted in a Globe and Mail report. The report described the brands as “fighter brands” that could result in the phasing out of some national brand counterparts.
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