Loblaw Ties Private Label to Cooking Show

BRAMPTON, Ontario — Loblaw Cos. here said it will create new private-label products based the winning entries of a new television cooking competition.

"Recipes to Riches," a new series that debuted on Food Network Canada this week, features 21 home cooks competing to have their recipes made into a President's Choice product that will be made available at Loblaw stores.

Galen Weston, executive chairman of Loblaw, appears on the panel of judges.