NEDERLAND, Texas — Market Basket, operators of 30 stores throughout East Texas and Louisiana, has selected the Revionics Advanced Pricing Solution (RAPS) for pricing and promotions.
The RAPS solution will be deployed as an augmentation to the Retalix HQ offering, already installed at Market Basket. The system, from Revionics, Sacramento, Calif., supports planning, execution, and the measurement of price strategies and tactics.
Additionally, the system will enable the grocer to forecast the net impact of alternative offers and product mixes within weekly ads.
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