HACKETTSTOWN, N.J. — Mars Inc. says it’s the first confectionery company in the United States to voluntarily implement Guideline Daily Amount nutrition labeling on all of its chocolate, non-chocolate confectionery and other food products. “By providing clear, concise and understandable information to consumers about what’s inside all of our products, we will help them to make informed decisions about the foods they eat,” said Bob Gamgort, president of Mars North America. The new labels, referred to as “What’s Inside,” will begin appearing in December and will be on all products by the end of 2010. They will include calorie totals in large type on the front of the products and will highlight more detailed information in a box on the back of the product, including calories, fat, sugar and sodium. A new website, marshealthyliving.com, supports the effort.
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