GRAND RAPIDS, Mich. — Meijer Inc. here announced Tuesday that it has selected Premier Retail Networks (PRN) to provide advertising sales and sales support services for the retailer’s in-store media network.
Under the multi-year agreement, PRN, San Francisco, will provide Meijer with national and regional advertising sales representation and support for clients and advertising agencies across the country.
“Meijer gives us a great strategic addition to our existing ad sales footprint by providing advertisers and agencies with the ability to reach highly desirable consumers in the Midwest,” said D. Scott Karnedy, PRN chief sales officer, in a statement.
