Mintel: New Private-Label Products a Different Breed

Providing more than just less-costly alternatives to national brands, the newest private-label foods woo shoppers with premium ingredients, portability and health benefits, according to Mintel, a consumer research group based here.

CHICAGO — Providing more than just less-costly alternatives to national brands, the newest private-label foods woo shoppers with premium ingredients, portability and health benefits, according to Mintel, a consumer research group based here.

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