New Nielsen Research Keys on Nonfood Brand Loyalty

A new study of home and personal care shoppers across 22 categories hopes to show marketers how to keep consumers from trading down in their brand purchases, according to the Nielsen Co.

SCHAUMBURG, Ill. — A new study of home and personal care shoppers across 22 categories hopes to show marketers how to keep consumers from trading down in their brand purchases, according to the Nielsen Co. here.

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TAGS: Marketing