PLEASANTON, Calif. — Safeway has hit the road to promote its private-label Open Nature brand of all-natural products.
A custom recreational vehicle is traveling the U.S. to sample Open Nature natural granola, peanut butter and other products. Recent stops include San Francisco, Idaho and Yellowstone National Park.
"From Mount Rushmore to the nation's capital, my family and I have had a great time travelling across the United States for the past few weeks to take in some amazing sights," Nancy Cota, vice president of innovation/consumer brands, wrote in the official Safeway blog. Cota spearheaded the development and launch of Open Nature.
"The RV has crossed many state lines and we've really enjoyed bringing Open Nature to folks nationwide," Cota wrote.