LAKELAND, Fla. — Publix Super Markets here announced that its in-house printing services department received certifications earlier this year from the Forest Stewardship Council and the Sustainable Forestry Initiative.
Reflecting positive environmental practices, the certifications demonstrate that Publix supports FSC or SFI forestry management practices and have followed a rigid chain of custody process.
FSC and SFI Chain of Custody certification is valid for five years. Shoppers will begin to notice either an FSC or SFI logo on widely circulated communications that meet certification guidelines, such as the Publix weekly ad and direct marketing mail pieces.
“Publix has been committed to going green long before sustainability went mainstream,” said Maria Brous, director of media and community relations, in a statement. “During our review process, we discovered that 90% of the paper we use is certified as FSC or SFI, excluding our pressure-sensitive label paper. This meant we were already doing the right things and only had to make slight modifications to our current processes. Now, we can further communicate our responsibility to our customers and associates.”