ARLINGTON, Va. — Shoppers might be pressured into seeking bargains in the grocery store, but their quest for high quality, nutritious foods has not abated, according to the National Grocers Association 2010 Consumer Survey Report, which was released yesterday.
A little more than half of survey respondents (51%) said price was "very important" when deciding where to shop for groceries and another 45% said price was somewhat important. That total was about the same as a year ago, when the figure increased by 7% over 2008.
The importance of high-quality fruits and vegetables gained 5% in 2010, however, as 91% of respondents said this was a "very important" attribute in selecting a primary grocery destination. In addition, the number of respondents citing high-quality meats as a "very important" factor in deciding where to shop rose 3%, to 76% in 2010.
The availability of health and nutrition information also increased in importance in 2010, with 37% citing it as "very important," up 6% over a year ago, andf another 40% saying it is "somewhat important."
The survey was conducted among 2,438 consumers via SupermarketGuru.com beginning in November of last year.
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