PLEASANTON, Calif. — A Labor Day promotion at Safeway attempts to build the retailer’s Facebook following.
Safeway will award five Facebook fans a $100 Safeway gift card. To enter, they must “like” the Safeway Facebook page, fill out an online entry form and agree to the contest rules. The contest kicked off Monday and runs through Sept. 2.
More than 98,500 people currently “like” Safeway’s Facebook page.
In other news, Safeway is getting a jump on the flu season with a new flu shot promotion. All those who get a flu shot at a Safeway pharmacy get 10% off their next grocery purchase.
“Hard to believe it’s time to think about flu season already. But with school starting in just a couple of weeks, it is definitely that time,” according to the Safeway blog.
The 2010-2011 flu vaccine will protect against three different flu viruses: an H3N2 virus, an influenza B virus and the H1N1 virus that caused so much illness last season, according to the Centers for Disease Control and Prevention.