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Starbucks to Target Its Cafe Visitors With Supermarket Coupons

Starbucks to Target Its Cafe Visitors With Supermarket Coupons

As part of a cross-channel effort aimed at promoting its products for consumption in its cafes, on the go, and at home, Starbucks will invite its coffee house visitors to save on Starbucks in the grocery store.

SEATTLE — As part of a cross-channel effort aimed at promoting its products for consumption in its cafes, on the go, and at home, Starbucks will invite its coffee house visitors to save on Starbucks in the grocery store.

On Monday it will begin distributing coupon booklets from its locations that contain discounts for; $1 off Starbucks Ice Cream; $2 off Bottled Frappuccino beverages (4-pack); $2 off Starbucks Doubleshot espresso drink (4-pack) and $1 off Packaged Coffee in grocery (10-ounce and 12-ounce).

The idea for the promotion came from consumer suggestions submitted to Starbucks via www.starbucksidea.com.

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