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Stop & Shop Rewarding Private Label Purchases

QUINCY, Mass. — Ahold USA's banner Stop & Shop is rewarding shoppers who buy store-brand items at a series of in-store events.

The "Our Brands Patrol" is visiting all Stop & Shop stores through Oct. 9 and will select random shoppers in each location to receive a $5 gift card for every Stop & Shop private label item in their cart up to $50.

Shoppers can also win coupon booklets good for additional private-label items, the company said. A schedule of store visits is available at