HIGHLAND, Ind. — Strack and Van Til here, which operates 30 stores, has entered into a new agreement to use the price and promotion optimization solution from Revionics, Roseville, Calif.
Strack and Van Til employs aggressive promotion techniques for its weekly ads, in-store promotions, and longer-term temporary price reductions.
"Adoption of the Revionics price optimization tool will help us plan better promotions, improve customer loyalty, and aggressively attract new shoppers into our stores." said Bob Wasiuta, vice president of merchandising for Strack and Van Til, in a statement.
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