DULUTH, Ga. — While chains such as Big Y and Albertsons LLC have decided to pull self-checkout lanes from their stores, a recent consumer survey conducted by The NPD Group, Port Washington, N.Y., and self-checkout vendor NCR here found that a majority of U.S. consumers surveyed believe that self-service technologies such as self-checkout and kiosks improve the store experience, with almost half of younger shoppers preferring to use self-checkout in stores.
"Survey results highlight how consumers are embracing self-service and their growing preference for self-service options when shopping," said Scott Kingsfield, senior vice president and general manager of NCR's retail line of business, in a statement. "By offering consumers the choice of self-checkout as part of their full-service portfolio, retailers can offer consumers a convenient and enhanced shopping experience."
Survey highlights include: Two out of three U.S. consumers surveyed want self-service options when shopping; nearly half of U.S. shoppers surveyed under 45 want stores to offer self-checkout; almost 46% of U.S. consumers surveyed want stores to offer more self-service options, like self-checkout or kiosks, to improve their shopping experience.
The NPD Group conducted the survey in 2011 among 1,104 respondents in the United States and 1,600 respondents in France, Germany, Italy and the U.K.