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Winn-Dixie Extends Gas Discounts

JACKSONVILLE, Fla. — Winn-Dixie Stores here announced that customers who shop at any of its 112 stores in Miami/Fort Lauderdale, West Palm and Naples/Fort Myers in Florida using the new Customer Reward Card can earn fuelperks discounts on gas purchases at participating Shell stations.

This launch is part of the chain’s ongoing partnership with Excentus, Dallas.

As part of the program, the Winn-Dixie Customer Reward Card has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card. This new card is required in order to earn and redeem the gas discounts.

For every $50 in qualified purchases using the new CRC at Winn-Dixie, a 5-cents-per-gallon discount on fuel is earned and redeemable on a single fill-up, up to 20 gallons at any one of more than 200 participating area Shell stations. Additionally, fuelperks are stackable — the more shoppers spend, the more they earn. For example, if a customer spends $100, they will earn a 10-cents-per-gallon discount, if they spend $150, they earn a 15-cents-per-gallon discount, etc. Shoppers also don’t have to spend $50 in one transaction. Purchases are automatically tracked on their receipt tape and each time the $50 threshold is met, another 5-cents-per-gallon discount on gas is earned.

“Since the program began in 2008, Winn-Dixie customers have saved more than $12 million on gas with fuelperks,” said Randy Rambo, regional vice president, Winn-Dixie Stores South Region, in a statement.

Furthermore, each week there are approximately eight bonus items that can be purchased to earn additional fuelperks. For each bonus item purchased, an additional 5-cents-per-gallon discount is earned. For example, a customer can purchase a 24-pack of Aquafina water and earn an additional 5-cents-per- gallon discount or purchase all eight items and receive a 40-cents-per-gallon discount. This is in addition to the 5-cent discount earned for every $50 spent.

TAGS: Marketing